high-value travel distribution
Smart. Efficient. Global.
Our mission is to remove complexity and add value, by combining the smartest Tech & AI capabilities with the best industry talent to deliver easy access to global, high-value B2B distribution.

Meet the Dida leadership team
Register now and access smart, efficient and global travel distribution

Sara Sun
CHO

Daryl Lee
Group CEO

Rikin Wu
Chairman & Founder

James Jin
CTO & Co-founder

Stone Fan
COO

Eric Zhuang
CSO & President of T&A

Gareth Matthews
CMO

Henry Man
Secretary of the Board

Nicky Ussamarn
CCO

Windy Yu
CRO
The world of travel gets bigger and often more complex as each day passes. We exist to help bridge the gap between travel supply and travel demand so that both can have access to a portfolio that works for them, in a seamless, smart and efficient way!

A worldwide travel product portfolio
We have available +1.5m travel products covering all the most popular destinations on earth. Everything from hotels and flights to activities and transportation.
Learn more
High-value travel distribution
We provide access to +35k travel sellers in +120 markets, including travel agents, tour operators, TMCs and loyalty & point programmes!
Learn moreWHY DIDA?
The Nº1 player in China
As first-movers in the outbound B2B Chinese space, we have built a unique position in the world's biggest source market.
Working in close partnership with high-value Chinese distribution partners including tour operators, travel agents, TMCs and employee reward programmes we provide unique reach into this exciting market for hotel partners around the world.


global partners
Connected to top traveltech players






What our partners say about us

Vice President of CYTS Oceanis Travel Co.
"CYTS Oceanis International is very honored to have nearly ten years of friendly cooperation with Dida, in both the Chinese domestic and international hotel business, to explore a mutually beneficial solutions. We look forward to further innovation and collaboration with Dida!”

GM of Homsom.com - Travel Management Business
“Dida's service responsiveness and responsible attitude means that they are role models for the industry, and choosing Dida as a partner is one of the factors driving the success of our business.”

Head of Agency Sales, Asia Pacific - Travelport
"We are very pleased to sign a multi-year agreement with Dida, which will deliver more value for travelers by providing access to a comprehensive range of competitive content from all over the world."

GM of CTG Travel Purchasing Business Unit
"We have a profound, long-term, cooperative relationship with Dida, a company that understands how technology can transform the tourism industry. We look forward to ongoing close cooperation and continuous innovation."

GM of FASCO, Travel Management Business
"Dida is a proud partner because their reliable service and large global product inventory provide us with great efficiency and the confidence we need to stay focused on serving our clients well."

President, Asia Pacific - Wyndham Hotels & Resorts
"We are excited to expand our strategic partnership with Dida which enables our properties across Asia Pacific to expand their global distribution capabilities and drive bookings via Dida's versatile platform."


Let's grow together!
Whether you are a hotelier, activity or transport provider, travel seller, channel manager or tech platform, join Dida today to see how we can help you grow!
Register now