LATEST NEWS
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Dida taps travel potential of China’s massive 618 shopping festival
June 18th marked China’s 618 Shopping Day, the country’s second-biggest online shopping event after Singles Day, yet many in the travel industry overlook its significance.
Dida and Petal Ads launch new digital marketing initiative
This partnership aims to harness the full digital capabilities of the HarmonyOS ecosystem to elevate the hotels’ brand value and accelerate global guest acquisition for the hotel industry.
Dida launches inaugural ‘Engage’ events in 2 key Chinese cities
Held in Chengdu and Shenzhen, these events brought together top hotel brands from across southeast Asia together with more than 400 Chinese travel agent clients.
Luca Plotegher appointed to boost portfolio of directly contracted EU hotels
Dida appoints Luca Plotegher to the role of European Director – Direct Hotel Partnerships – to further build and strengthen its European portfolio of directly sourced hotel partnerships.
How can hoteliers capture opportunities in China’s fast-evolving market?
At ATM Dubai 2025, Dida CEO Rikin Wu drew special attention to the trend that “Chinese traveler demand and the distribution landscape have pivoted significantly since before the pandemic”.
China’s travel renaissance: May Day 2025 sees surge in outbound travel
International hotel bookings by Chinese travellers have more than doubled year-on-year, during this period with a 103% increase in booking volume compared to 2024.
Florian Blois appointed to strengthen partnerships with DMOs
Dida have appointed Florian Blois as Strategic Partnerships director to develop and execute personalised marketing and sales strategies for Destination Marketing Organisations.
Dida unveils a fresh new brand image for a new, global era
DidaTravel launches a bold new brand identity better reflecting its position as a global traveltech leader delivering high-value distribution.
Dida release key 2025 Chinese New Year traveler insights
Dida unveils 2025 Chinese New Year travel trends, highlighting growing confidence that is driving earlier bookings and longer-haul destinations.
Dida announce record sales from the UK market in 2024
UK bookings in the first weeks of January 2025 are already off to a very strong start, with Dida targeting a further 100% increase in sales for 2025.
Dida announces European growth ahead of WTM London
Dida announces rapid outbound growth rates across its European source markets, with significant year-over-year growth exceeding +100% from the top 5 markets.
Dida reveals impressive 2024 Golden Week travel trends
According to Dida's latest data, during the October Golden Week holiday, hotel bookings surged across various regions compared to last year.
Dida supports partners amidst soaring booking demand
Dida hosted a series of roadshows and networking events in Beijing and Shanghai, aimed at building a bridge between travel agents and hoteliers to seize new opportunities.
Dida targets USA growth with appointment of Theresa McLarney
Theresa McLarney has joined Dida as Senior Business Development Director, North America to further grow Dida's travel distribution client base across the region.
