The marketing agency built on a travel platform
We help hotels and destinations grow their visibility and demand across B2B and B2B2C travel channels — powered by the reach, data, and distribution of one of Asia’s leading travel technology platforms.
A new kind of travel marketing agency. DIDA EDGE blends the creativity of a marketing agency with the scale of a global travel distributor. We design campaigns, activate them across the channels that influence real travel decisions, and connect them directly to the buyers who convert.
One partner. One engine.
Distribution‑powered marketing.
Trusted by leading tourism boards, hotels, chains & destinations
a new kind of travel marketing agency
Dida Edge combines creative activation with travel distribution to drive measurable demand across China & APAC. Here's how...
STEP 1
Define the opportunity
We identify audience, source markets and growth potential.
STEP 2
Build the campaign
We shape the message, creative and activation plan.
STEP 3
Activate the ecosystem
We launch across trade, consumer, social and partner channels.
STEP 4
Measure performance
We track engagement, bookings and conversion impact.
Where we activate
This multi‑layer approach ensures your brand is seen, trusted, and chosen across the entire travel ecosystem.
And because we operate on top of a distribution engine, we measure everything, from engagement to conversion, with complete transparency.
B2B Travel Trade
Reach travel agents through content, placements and incentives.
Agent-Led Consumer Reach
Extend visibility through agency CRM and consumer channels.
China Social Platforms
Activate on WeChat, RED and Douyin.
Influencers & KOLs
Scale trust through creator networks with real reach.
Huawei Ecosystem
Reach travellers across Huawei’s mobile environment.
Performance Insight
Track engagement, bookings and campaign impact.
We can build a strategy to get you inside the stores of our clients with some attractive point of sale marketing.
Events are bigger than ever, and we can work together to build a strategy that works for you!
Social campaigns work wonders for engaging with new audiences. Let's create one just for you!
who we help
Dida Edge has been designed specifically for partners in-destination, from tourism boards and DMOs to hotels and chains.
Drive demand from China & Asia Pacific.
Hotels need to stay visible in some of the world’s fastest-growing outbound travel markets.
Dida Edge helps hotels increase visibility across travel trade, social and booking ecosystems that influence where travellers stay and what they book.
We combine creative campaigns, distribution reach and market insight to help turn attention into measurable demand.
One connected solution. Built for hospitality growth.
Turn visibility and demand into visitation.
Destinations need more than exposure. They need cultural relevance and market influence.
Dida Edge helps DMOs grow visibility across China & APAC through storytelling, travel trade engagement and connected consumer campaigns.
We combine market insight, audience engagement and distribution reach to turn visibility into measurable visitation.
Built for destinations ready to grow global demand.
Strategy & Positioning
Creative & Content Studio
B2B & B2B2C Activation
Social & Influence
Trade Engagement & Events
Performance & Reporting
The latest news from Dida
Introducing Dida MCP - turning AI travel advice into confirmed hotel bookings
Dida MCP gives approved B2B partners access to more than 2 million hotel properties, allowing AI apps, agents and customer platforms to move from prompts to profits in minutes.
