
What will the future of travel look like?
We're looking for the next generation of innovators to show us what comes next.


future traveler global challenge
AI travel 2030: Innovation in travel and tourism in the age of AI agents
The Future Traveler Global Challenge brings together talented university students from around the world to explore new ideas, technologies and business models with the potential to transform travel.
Created by Dida and Tsinghua x-lab, the competition gives students the opportunity to turn ambitious ideas into practical solutions, gain exposure to travel and technology leaders, and compete for prizes and future development opportunities.
Registration and submisisons open until 14th September.
key features
The Global Challenge has been developed to harness emerging talent worldwide
REAL-WORLD
Addressing real-world travel industry challenges

INNOVATION
Turn innovative AI ideas into practical travel solutions

TALENT
Connect emerging talent across China and Europe

OPPORTUNITIES
Access expert mentorship, technology & industry support

THIS YEAR'S THEME
AI travel 2030: Innovation in travel and tourism in the age of AI agents

One challenge.
This year's theme is "AI travel 2030: Innovation in travel and tourism in the age of AI agents". Within this theme, choose between the following two tracks, and decide where you believe you and your team can make the biggest impact.

Track 1 — Business Innovation
Reimagine the travel industry through new products, services and business models.
We're looking for original ideas that respond to changing traveler behaviour, emerging markets and new opportunities across the global travel ecosystem.
Ideal for: entrepreneurship, business, marketing, tourism and interdisciplinary teams.

Track 2 — Technology
Use technology to solve real travel challenges and create better experiences.
Explore the potential of AI, intelligent agents and emerging technologies to make travel smarter, easier and more connected.
Ideal for: technology, engineering, AI, data science and interdisciplinary teams.
What are we looking for?
Great ideas are only the beginning. Entries will be assessed across areas including:

INNOVATION
How original is the idea and how effectively does it address a real opportunity or challenge?

FEASIBILITY
Can the solution work in the real world, and is there a credible route to implementation?

POTENTIAL
Is there a clear market, user need and sustainable business opportunity?

IMPACT
Could the idea create meaningful value for travelers, businesses or the wider travel ecosystem?

PRESENTATION
Can the team clearly communicate its vision, demonstrate its thinking and convince the judges of its potential?
key dates
The Global Challenge timeline
Here are all the key dates for you to put in your agenda today!
1-14 september
Registration & submission
Register online and select your competition track.
Submit your complete project proposal or demo video at the same time, as these materials will form your preliminary-round entry.


15-22 september
Preliminary review
Entries are judged online by competition track, with each proposal or demo video independently assessed.
The Top 30 teams will advance to the semifinal.
28-29 october
Semi-final (Paris)
Semifinalists pitch their projects in person, in France's amazing capital; Paris!
With 8 minutes to present and 2 minutes for judges' questions, the Top 10 teams will progress to the final.


26-27 november
Final & awards (Shenzhen)
Finalists visit Dida's Shenzhen headquarters before presenting their refined solutions to the judging panel.
The competition will crown an overall Champion, Runner-up and Third Place.
All winning teams will receive official certificates, and outstanding entries may gain access to Dida's dedicated implementation and incubation resources.

Champions
One winning team will be awarded 15,000 RMB.

Runners-up
2x runners-up will receive 8,000 RMB per team.

Third place
3x 3rd place teams will get 5,000 RMB per team.
join the challenge!
Who can apply?
We welcome ambitious, multidisciplinary teams bringing together different perspectives and skills... from technology and engineering to tourism, business, design and marketing.The competition is open to students at Tsinghua University and European universities.

UNDERGRADUATE STUDENTS

MASTERS STUDENTS

PhD CANDIDATES

STUDENTS AT TSINGHUA UNIVERSITY
STUDENTS FROM ANY EUROPEAN UNIVERSITY

TEAMS OF BETWEEN 2 AND 5 MEMBERS

Ready to shape the future of travel?
Bring us your biggest ideas, and challenge how travel works today or show us what could be possible tomorrow.
Applications for the Future Traveler Global Challenge are now open.
Registration deadline: 14th September 2026
*Please read the important submission information below prior to registering.
For any inquiries, please contact the
Organizing Committee via email:
zhangxiaojun@sz.tsinghua.edu.cn
Competition Rules and Important Notes
Team Formation
Each team must consist of 2–5 members and designate one team leader as the primary competition contact. Each participant may join only one team; duplicate registration is strictly prohibited.
Submission Requirements
All preliminary-round materials must be submitted online. Offline supplementary submissions and late submissions will not be accepted. Applicants may submit either a Project Proposal or a Demo Video.
Project proposal:
PDF format, no larger than 20 MB, with no word limit. It must include seven sections: needs analysis, industry pain point, solution design, technical approach, business logic, implementation plan and team introduction. Encrypted files, obstructive watermarks and split submissions are not permitted.
Demo video:
2–5 minutes, MP4 format and at least 1080p. The video must be free of watermarks and obstructive subtitles, and must clearly demonstrate product functionality, core innovation and the intended application scenario. A PPT-only screen recording without a live or functional demonstration will be considered invalid.
File naming:
Use the format [Track + Team Name + University].
Late, incomplete or non-compliant submissions will be treated as a voluntary withdrawal from the preliminary round.
Intellectual Property and Originality
Originality:
All entries must be the team’s original work. Plagiarism, misappropriation, alteration of others’ work, or duplicate submission is strictly prohibited. Verified violations will result in immediate disqualification and public disclosure of the violation.
Ownership:
Copyright in each entry remains with the participating team. Dida Holdings will have priority rights to discuss cooperation and the implementation of outstanding entries. Dida Holdings may not commercially sublicense the work without the team’s authorization.
Project eligibility:
To protect fairness, entries that have already been commercialized, formally launched or approved, patented, or awarded in another competition are not eligible.
International Support for the Paris and Shenzhen Divisions
Support for European participants:
Teams competing in Europe may receive an official competition invitation letter for visa applications. The organizing committee will also provide overseas schedule guidance, venue-access support and bilingual on-site assistance.
Bilingual competition system:
The European division will support English-language pitches and Q&A, together with English competition rules, challenge briefs and judging criteria, ensuring consistent standards across both locations.
Coordinated judging:
Both locations will be overseen by the same judging committee, with shared data and scores and no location-based scoring differences.
Fees and Compliance
Participation fee:
Entry is completely free. The competition does not charge registration, judging or pitching fees.
Violations and penalties:
Late submission, false registration information, unauthorized team-member substitution, presentation cheating, malicious infringement or similar misconduct will result in disqualification from both the competition and awards, with the violation recorded and disclosed.
Withdrawal:
A team that chooses to withdraw must submit a written request. Unexplained absence from a pitch session will be treated as automatic withdrawal and will result in the loss of eligibility for this year’s competition.
Track Selection Guide
The Business Track focuses on industry models, value-chain restructuring and commercial-opportunity insight; the Technology Track focuses on intelligent-agent architecture, technical implementation and agent-product development; the Cross-Sector Innovation Track focuses on interdisciplinary integration, scenario-based pain-point resolution and implementation-ready innovation.
Cross-disciplinary projects may select the track they consider most suitable. The organizing committee will review and, where necessary, reclassify submissions to avoid track overlap or conflict.

