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WHAT IS DIDA EDGE?

A new kind of travel marketing agency

DIDA EDGE blends the creativity of a marketing agency with the scale of a global travel distributor.
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We design campaigns, activate them across the channels that influence real travel decisions, and connect them directly to the buyers who convert.

One partner. One engine. Distribution‑powered marketing.

Simplify

Driven by tech

powered by people

TRAVEL AGENTS

Exposure to retail travel advisors

Influence the booking behaviour of over 100,000 professional bookers working in travel agencies worldwide.

TOUR OPERATORS

Influence tour operators

Gain brand exposure to some of the biggest tour operators worldwide and attract a high-value segment.

AIRLINES

Market to airlines

Ensure your properties are front and centre to one of the most attractive distribution channels in the industry.

travel management companies

Generate awareness with TMCs

Influence the decision makers in Travel Management Companies and create brand awareness.

tailormade

How about something bespoke?

Point of Sale

We can build a strategy to get you inside the stores of our clients with some attractive point of sale marketing.

Events

Events are bigger than ever, and we can work together to build a strategy that works for you!

Social Campaigns

Social campaigns work wonders for engaging with new audiences. Let's create one just for you!

WHY DIDA?

All eyes on your destination

Six reasons why you should partner with Dida to market your destination:

Access fast growing, hard-to-reach source markets.

Drive more international tourism to you destination.

Drive significant incremental PAX into your destination.

Enhance the brand awareness of your destination.

Encourage extended visitor stays in your destination.

Educate travel trade professionals about your destination.