As AI agents increasingly support how customers search, decide and book, travel distribution is transforming. This shift creates new challenges and opportunities for brands to be discovered and chosen in a machine-to-machine world.To succeed, the foundations matter.

Many AI initiatives struggle not because of the technology, but because data is fragmented across systems and partners.This white paper offers a practical guide to modern travel distribution, showing how better data foundations improve visibility, performance, and outcomes.

‍Download the white paper and prepare for what’s next.