- Chinese outbound and inbound travel are both experiencing robust growth.
- Japan, Thailand, Malaysia, Singapore, the United Arab Emirates, Hong Kong SAR, the USA, Australia, Spain and Italy are among the top destinations for Chinese travellers.
- The average daily rate (ADR) for hotels globally increased by nearly 10% YoY for this holiday.
- Notably, Chinese travelers are demonstrating a growing tendency to plan and book their accommodation well in advance of the holidays, with the advance booking window expanding from 45 to 54 days.
DidaTravel – a tech-driven global travel distribution company, today unveiled the key traveller trends during the 2025 Chinese New Year period.
This year, the Chinese New Year, which marks the Year of the Snake, spans an eight - day holiday from Tuesday, January 28, to Tuesday, February 4. According to DidaTravel's booking data, total outbound hotel bookings during the Chinese New Year showed a 48% increase compared to 2024.
For outbound mainland Chinese travellers, Japan, Thailand, Malaysia, Singapore, the United Arab Emirates, Hong Kong SAR, the USA, Australia, Spain, and Italy emerged as the top destinations. Japan outbound hotel bookings by Chinese travellers have tripled, with USA bookings more than doubling YoY. Short-haul Asian destinations like Indonesia, Vietnam, South Korea, and long - haul countries such as New Zealand, France, the UK, Finland, Iceland and Switzerland also remained popular. Norway made its debut in the top 20 destinations list during Chinese New Year.
The average daily rate (ADR) for hotels globally increased by nearly 10% YoY during this holiday. However, the share of five - star hotel bookings decreased from 32.2% to 26.5%, while bookings for three - to four - star hotels saw a notable rise. The average length of stay for Chinese travellers per hotel remained steady at 3 days, the same as last year.
Travellers also showed a trend of planning and booking earlier with the advance booking windows increasing from 45 to 54 days.
Snow Xiao, Head of Hotel Direct Contracting at DidaTravel said: "We are thrilled to witness the emergence of new popular destinations for Chinese travellers and their growing willingness to venture to longer-haul destinations. We are also encouraged by the robust growth in inbound travel to China. The extended advance booking window demonstrates that travellers are embracing early planning and booking. We are well-positioned to adapt and captialise on these trends through targeted marketing strategies, continuing to improve our portfolio and ultimately. enhancing the traveller experience.”
Inbound travel bookings to the Chinese mainland during Chinese New Year achieved double digit growth YOY, with top bookings made by travellers from South Korea, Thailand, Indonesia, Malaysia, Singapore, Japan, the United States, Australia, Germany and the UK.
*YOY = Year-on-Year
