Dida, a global AI-first travel technology group and leading B2B travel distributor, has announced a new partnership with eviivo, the all-in-one property and booking management platform for independent accommodation providers.
The new integration will enable eligible independent hotels using eviivo Suite to connect directly with Dida’s network of more than 40,000 B2B travel distributors, including travel agencies, tour operators, airlines and closed-user groups across APAC and more than 200 global source markets.
Through the integration, properties can distribute live rates and availability to Dida directly from eviivo Suite. Bookings generated through Dida are prepaid and automatically flow into the property’s existing eviivo reservation calendar, providing hotels with access to additional international B2B demand without introducing a separate operational workflow.
The partnership further strengthens Dida’s global hotel supply connectivity while creating a new route for independent accommodation providers to tap into growing international demand, particularly from key APAC source markets including China, Japan, South Korea, Southeast Asia and Australia.
Dida currently connects its partners with more than 40,000 B2B distributors globally and provides access to a portfolio of 2.2 million travel products, including more than 110,000 directly contracted properties.
As APAC outbound travel continues to grow, the partnership addresses increasing demand from independent hotels for more effective ways to reach travellers from the region.
Luca Plotegher, Director - Hotel Partnerships at Dida, said: “Independent hotels continue to look for new ways to connect with international travellers through trusted B2B travel channels. Our partnership with eviivo makes it easier for eligible properties to access Dida’s global travel trade network while continuing to manage inventory and operations through the platform they already rely on. Together, we are helping hotels reach APAC-led and global B2B demand through a simpler, more streamlined approach.”
Gwenael Merlin, Executive Vice President of Strategic Solutions at eviivo, commented: “Independent hotels want to diversify demand, but they also need technology that keeps operations simple. Industry research shows that technology limitations remain one of the biggest obstacles to engaging APAC travel, so it’s essential that expanding distribution doesn’t create additional operational complexity. Dida brings outstanding reach across APAC’s B2B travel ecosystem, while eviivo Suite gives customers one place to manage distribution, bookings, payments and guest communications. Together, we are helping properties access valuable international demand while keeping day-to-day operations simple, centralised and under their control.”
Mechaal Saleh, Managing Director of The Chapter Hotels, added: “As an independent hotel business, we’re always looking to diversify where our bookings come from without making life more complicated for our team. Being able to access Dida’s specialist B2B network across the APAC region while managing availability, bookings and day-to-day operations through eviivo Suite gives us a practical way to broaden our distribution while keeping everything in one place.”
The Dida connection is initially available to eligible eviivo customers across the UK and Europe, with North America planned to follow, subject to tax and payment testing.
