We are proud to announce today the launch of a dynamic new identity and our decision to simplify our brand name to ‘Dida’.
The new brand identity was developed in response to the feedback of its supplier and client partners around the world who consistently identified Dida’s high-value distribution reach, technological expertise and the flexibility of its international teams as its main differentiators.
The new, evolved identity, is designed to better reflect and communicate these strengths and aligns to the company's vision of delivering ‘smarter solutions to power the strongest partnerships’.
A Brand built on innovation and partnership
The decision to simplify the name to Dida marks the next chapter in the company’s journey, as it plans to take innovation to the next level by harnessing the power of data, machine learning and generative AI to drive exceptional efficiency and remove many of the key pain-points currently experienced across the industry.
Rikin Wu, Founder and CEO at Dida said “Our new identity is more than just a change of logo or branding — it’s a reflection of who we are and what we stand for. Over the years, our partners have consistently praised our tech-driven solutions and the adaptability of our teams.”
“The new Dida brand embodies these strengths and reinforces our commitment to delivering smarter, more flexible solutions that will help our partners thrive in an increasingly competitive market. In the future, we look forward to collaborating with leading enterprises in and beyond the travel industry, leveraging our strengths and AI technology to explore even more innovative business models.”
A Commitment to theFuture
Dida’s rebranding comes at a time of rapid growth and transformation in the travel industry. As businesses navigate evolving consumer demands and technological advancements, Dida, the No.1 B2B player in the Chinese outbound market, and a leader across APAC source markets, is well positioned to anticipate and respond to the needs of these markets and ensure our hotel and supplier partners gain unprecedented reach to high-value, complementary distribution channels from the world’s fastest-growing source markets.
About Dida
Dida is a tech-driven, global travel distribution company that was founded in 2012. The company is headquartered in Shenzhen, China and has over 800 employees in 12 offices globally.
The company works with over 35,000 travel buying clients around the world, including travel agencies, tour operators, wholesalers, OTAs, travel management companies (TMCs), and airlines. Additionally, the company has a portfolio of over 100k competitively sourced direct hotel contracts, as well as +1 million hotel products provided by +1,300 global suppliers, covering more than 200 countries and regions.
